Thursday, 23 June 2011

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Thursday:


Wow, you can really feel the energy here in Minneapolis at Netroots Nation 2011 – the vibe is so much better than at Starbucks where that fascist Mr. Rodriguez keeps oppressing me by insisting that I get to work on time!  Because of the capitalist system under whose yoke we all groan, I had to get the money to come from my parents, which is only fair since they have money and because of George Bush I don’t.  I heard Dad joking about how he was “delighted to have that 30-year old bum out of my basement for a weekend.”  Mom gave me a ride to the airport in the Explorer and on the 747 I had time to write up a Daily Kos post about the need to ration carbon credits to control global warming – I mean “climate change.”






I went to check into my hotel room and the guy at the front desk complimented me on my clothes.  “Nice Che tee,” he said.  “Funny coincidence – my family is from Cuba.  So, will you be wearing your Mao t-shirt tomorrow?”  How did he know?  Anyway, I was a little unhappy with my room – it was on the top floor between the elevators and a guy who turned out to be the drummer for Anthrax.  He sure had a lot of loud parties.


Off to the convention center for to help build a socialist future – oh wait, I’m not supposed to say “socialist.”  Andrew Breitbert’s operatives are in the area and according to Markos, “We’re still keeping our real goal on the down low until after the reelection.”   Shhh – mum’s the word, fellow “progressives!”


By the way, I thought I saw Markos himself, but it turned out to be a guy dressed as an elf from the Dungeons & Dragons convention down the street.  My mistake!



Friday:


What a totally great day – it’s so nice to be able to eat, drink, party and speak about our political vision in this fascist country where hunger, thirst, oppression and political repression rule!


I got an important warning about how the Right Online convention is nearby.  My friend Tupac Pelosi-Mumia, who lives with his parents Marge and Fred Bosley in Beverly Hills (“I kills me that they forced me to drive a Mercedes bought with his money made oppressing the workers at his department stores, but I do it for the sake of the struggle”), told me about a terrifying encounter he had with a couple of rampaging conservatives.  All he did was throw a free range egg at them during a “No Free Speech for Fascists” demonstration there by Take Back the Mid-Day, his pro-civil liberties collective.


“They were going to give me a wedgie,” he reported, “But the surprise was on them — I don’t believe in wearing underwear!  It’s part of the patriarchal paradigm!”  The brutality of the wingnuts is truly terrifying.  “Those conservatives are tough and mean and they will kick your ass,” Tupac said.  “And that’s just the women.”


There were so many panels to choose from!  I couldn’t decide on whether to go to “Gender Justice and Making Men Pay” or “Azatlan Now: Getting the US Out of North America,” so I just wandered around to see what superstars I could run into.  It was awesome – I even got to shake Keith Olbermann’s hand, but he was kind of cold to me after I told him “I will totally watch your show as soon as I can find the Logo channel!”  It is the Logo network, right?  Or is it the Oprah one?


Plenty of petitions to sign too – I love getting involved in hand-on activism that makes a difference!  I signed petitions about banning eating whales, tuna, beef, pigs, and chicken.  I kind of drew the line at the super-vegan guys – call me a “bean curd criminal,” but as far as I’m concerned, you’ll have to pry my tofu out of my mom’s fridge.


I also signed some green energy petitions but had to stop to answer a call from United telling me my upgrade came through for the flight home – bingo!  Finally, some guys dressed like pimps told me all about this deadly poison the capitalists are forcing on us called dihydrogen monoxide.  I never took a science course at Berkeley since I didn’t have time as a double major in Womyn’s Literature and Oppression Studies, but this sounded terrible.  They even filmed me talking a little about banning dihydrogen monoxide, a campaign that I think will become one of my personal issues.


Saturday:



First, I was riding on a unicorn.  Then the penguins came up and started trying to take all my money because they said they “needed it more.”  Then a shadow fell across everything and I was being chased by a monster – it was a 70’ tall Andrew Breitbart and he was screaming “You know I’m right, you know everything you believe is a freaking joke!”  Then there was some loud drumming and someone was shouting about throwing the keg out the window and I then woke up.



Oh, wait, I thought this was my dream journal, not my Netroots Nation 2011 journal.  Sorry!


I started the morning by not taking a shower again and made sure to roll up my sleeve high enough so everyone could see my tribal tattoo.  It’s important that everyone know I bear that mark of individuality so I can fit in with the other attendees.  Then I updated my Twitter feed with a couple of entries about how excited I was to occupy the urinal next to Al Franken – just being so near him gave me stage fright!  BTW, don’t forget to follow me on Twitter at @ItsAllStillBushsFault69!


Saturday is party day at Netroots Nation, but first some panels!  My favorite was the one chronicling our huge victories in Wisconsin.  Yes, victories!  After all, the people united can never be defeated.


See, even though technically, that Nazi genocidal homophobe governor and fellow running dog lackeys managed to totally cut the power of the public employee unions and to utterly defeat our candidate for the Wisconsin Supreme Court, we came out ahead!  As the panel explained, now the whole world can see that DMV clerks, diversity officers, regulation writers, self-esteem counselors and other vital government workers represented by the AFSCME, the NEA and other unions are really the brutalized coal miners of today.  The level of oppression some of them are suffering is unbelievable – how can anyone be so inhuman as to demand they pay 4% of their own pension costs?  It’s pretty clear which side the American peple are going to come down on!


Then onto the fun!  I heard there was a pub trivia contest, and I was so there.  The questions were real brain teasers:


“Name one Marxist nation that has actually increased human freedom as opposed to crushed all basic human rights.”


“Fill in the blank:  The term ‘Nazi’ means ‘National what Party’?”


“Identify a McCarthy martyr who wasn’t a Stalin-loving communist traitor.”


“What member of the armed forces do we leftists consider a true hero who did not get that status by betraying the United States in some manner like Bradley Manning?”


“What political party recently made a Senate icon of a KKK kleagle?”


Talk about tough questions – no one had an answer for any of them!  But not everyone was having fun.  I think I saw Dave Weigel there muttering something about “Geez, these people are lame even for leftists.  I’m checking out Malkin’s Right Online hospitality suite.”


After the pub trivia petered out following an argument between one group that called the game “sexist” and another that called it “racist,” I found my pal Tupac and we headed to the Sexy Socialist Singles mixer.  I opened a tab on Tupac’s parents’ credit card and we started to see if there was anyone willing to look beyond mere physical appearance and really know and accept our inner beauty as opposed to react merely to superficialities.  But amazingly, every girl – I mean “womyn” – we talked to told us she was a lesbian.  I mean, that’s great, but what are the odds?


Finally, we did find a couple of attractive, in a sort of bourgeois way, womyn who seemed interested in us buying them drinks.  I really respected their intellect, empathy, and the way one asserted herself against male oppression by telling Tupac, “Hey trustafarian, my eyes are up here – can’t you see I need another Zima?”


But while Tupac was off getting it, two guys in suits with Right Online badges came up.  “Hey ladies, when you get sick of Commie McNevershower here, you oughta come party with some real men.  But be warned – we like guns, capitalism and we lay pipe like Alaskan oilmen.  If you’re ready to step to the right, we’ll be firing up Macanudos on the patio.”  Then one handed me his empty Guinness bottle and they walked off.


The womyn were totally outraged.  “Can you believe that?” one said.  “So arrogant, so … powerful.  Let’s go give them a piece of our mind.”  The other nodded.  “Yes, a piece … of our minds.”  As they went off to confront those sexist jerks, I shouted, “You go girls!”


So, back in my hotel room, I couldn’t sleep because of the drumming so I got on the computer and checked out “HotProgressiveBabes.com.”  Well, there were at least two things wrong with that name and I’m not sure they were even progressive.  I next wrote a Daily Kos piece on the need for a government entitlement program to assist those who George Bush has prevented from meeting girls.  Then I tried to sleep – after all, there’s still one more exciting day of Netroots Nation to go!






Hands up – I admit I am a techno-skeptic. I hate technology for the sake of technology, I want technology that actually benefits me and improves my life. Apple’s iPad – what’s the point of the iPad? You can’t connect it to your work network and it still doesn’t support Flash. Social media, what is the point of Social media? If I want to communicate with someone I’ll either ring them up on my (okay I’ve actually got a smartphone!) phone or call round and see them. But then along comes Google and they are reportedly taking social media ‘citations’ as part of their ranking algorithm so I am suddenly forced to start paying attention.


What is a Citation?, who cares – well I do now because I need to earn them apparently to move my business forward. I have been running my online business at Stinkyink.com for nearly ten years. In that time we have survived Google's Florida update and all the others through to Panda and managed to grow our business based on good old fashioned link building and website optimization, but now suddenly I have to start paying attention to something else.


Let’s be honest here, I run a commercial website selling ink – it’s not the sexiest product in the world and is difficult to make exciting. Most people actually positively resent buying ink cartridges because the perception is that they are poor value for money so to get positive social media ‘citations’ is always going to be a tough call. So, kicking and screaming I’ve been forced to pay attention to Twitter and Facebook. Do you know what, I have just realised that Twitter is a really useful tool for me, not necessarily for promoting my business or myself indeed, but by being careful about who I follow and building up a list of relevant follows over the past few months I am finding that I spend useful time learning things. My biggest frustration is tweeting and then nobody responding, do I live in a vacuum?


So Twitter for us is becoming a useful resource. Those words are a bit like saying ‘that cabbage was very nice’ not a sentence that I would normally utter! I see friends of mine with commercial sites, who tweet once every six weeks ‘Sale’ or ‘special offer’ and even I understand that is not the way to earn ‘citations’ or anything else worthwhile, you do have to engage with these mediums to get any benefit and that takes time and attention, if you don’t have that time then stick with the trusted SEO methods of link building and optimization.

Continued on the next page


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Friday, 17 June 2011

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Thursday, 19 May 2011

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Wednesday, 18 May 2011

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Friday, 22 April 2011

Alt Attribute & Seo

SEO Optimization images has become more and more important in SEO (Search Engine Optimization) for websites. The ALT attribute is a critical step that is sometimes forgotten. This is often a lost opportunity for better rankings.


In Google's webmaster guidelines, they advise using alternative text for the images on your web site:

Images:. Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text around the image.

Why would they ask us to do that? The answer is simple, really; search engines like google have a similar problem as blind users. They cannot begin to see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, looking to achieve a particular keyword density, which is not as relevant for rankings now as it once was.

On the contrary, high keyword density can, on some search engines like google, trigger spam filters, which might create a penalty for the site's ranking. Even without such a penalty, your site's rankings will not benefit from this tactic.
This method also puts persons who use screen readers in a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what's shown on the screen. In browsing the net, the alt attributes of images are read aloud as well.

Imagine hearing a paragraph of text that is then repetitions of numerous keywords. The page would be far from accessible, and, to put it mildly, will be found quite annoying.
What is an Alt attribute?

An ALT attribute should not be used like a description or perhaps a label for an image, though lots of people use it for the reason that fashion. Though it might seem natural to assume that alternate text is really a label or perhaps a description, it is not!

The words used within an image's alt attribute ought to be its text equivalent and convey exactly the same information or serve the same purpose that the image would.

The goal would be to provide the same functional information that the visual user would see. The alt attribute text should function as a "stand in" when the image itself is unavailable. Think about this question: Should you replace the image with the text, would most users get the same basic information, and would it create the same response?
A few examples:

 

Some SEO Optimization Tips

If your search button is really a magnifier or binoculars its alt text ought to be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If an image is meant to convey the literal items in the image, then a description is suitable.

If it is meant to convey data, then that information is what is appropriate.

If it's meant to convey the use of a function, then the function itself is what ought to be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility as well as for valid XHTML.

For images that play only a decorative role in the page, use an empty alt (i.e. alt="") or perhaps a CSS background image to ensure that reading browsers don't bother users by uttering such things as "spacer image".

Keep in mind that it is the function from the image we are trying to convey. For example; any button images should not include the word "button" in the alt text. They should emphasize the action performed through the button.

Alt text should be based on context. Exactly the same image inside a different context may require drastically different alt text.

Try to flow alt text with the rest from the text because that is how it will be read with adaptive technologies like screen readers. Someone hearing your page should hardly be aware that a graphic image is there.
Please keep in mind that utilizing an alt attribute for every image is required to meet the minimum WAI requirements, that are used since the benchmark for accessibility laws in UK and also the rest of Europe. Also, they are required to meet "Section 508" accessibility requirements in america.

It is important to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose other than to create a site visually appealing/attractive and (in many cases) fulfill the marketing departments. There is no content value (though there may be value to a sighted user).

Never alt-ify eye-candy unless there's something there which will enhance the usability from the site for someone using a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is the middle layer of graphics which may actually set the atmosphere or set happens as it were. These graphics are not direct content and may 't be considered essential, but they are essential in that they help frame what is going on.

Try to alt-ify the 2nd group as is sensible and it is relevant. There may be instances when doing so might be annoying or detrimental to other users. Then avoid it.

For example; Alt text that's just like adjacent text is unnecessary, as well as an irritant to screen reader users. I recommend alt="" or background CSS images in such instances. But sometimes, it's important to understand this content in there for all users.

Most times this will depend on context. Exactly the same image in a different context may require drastically different alt text. Obviously, content should always be fully available. How you go in this case is really a judgment call.

III. Content and Function

This is where the image may be the actual content. Always alt-ify content and functional images. Title and long description attributes may also be in order.
The main reason many authors can't figure out why their alt text isn't working is they don't know why the pictures exist. You have to determined exactly what function an image serves. Think about what it is concerning the image that's vital that you the page's intended audience.

Every graphic includes a reason for standing on that page: since it either enhances the theme/ mood/ atmosphere or it is critical to what the page is trying to describe. Understanding what the image is for makes alt text simpler to write. And practice writing them definitely helps.
A method to check the usefulness of alternative text would be to imagine reading the page over the telephone to someone. An amount you say when encountering a specific image to create the page understandable to the listener?

Aside from the alt attribute you've got a couple more tools at your disposal for images.
First, in degree of descriptiveness title is within between alt and longdesc. It adds useful information and may add flavor. The title attribute is optionally rendered by the user agent. Remember they are invisible and never shown like a "tooltip" when focus is received through the keyboard. (So much for device independence). So use the title attribute just for advisory information.
Second, the longdesc attribute points towards the URL of a complete description of an image. If the information contained in an image is important to the meaning of the page (i.e. some important content will be lost when the image was removed), an extended description compared to "alt" attribute can reasonably display should be used. It can offer rich, expressive documentation of the visual image.

It ought to be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is a long description of an image...The aim is to use any period of description necessary to impart the details of the graphic.

It wouldn't be remiss to hope that a long description conjures a picture - the image - in the mind's eye, an analogy that holds true even for that totally blind."

Even though alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not all images need alternative text, long descriptions, or titles.

Oftentimes, you're better off just choosing your gut instinct -- if it's not essential to incorporate it, and when you don't have a strong urge to get it done, don't include that longdesc.

However, if it's essential for the whole page to work, then you've to include the alt text (or title or longdesc).

What's necessary and what's not depends a great deal on the function of the image and it is context about the page.

Exactly the same image may require alt text (or title or longdesc) in one spot, but not in another. If an image provides absolutely no content or functional information alt="" or background CSS images might be appropriate to make use of. However, if the image provides content or adds functional information an alt will be required and maybe even a long description will be so as. In many cases this kind of thing is a judgement call.

Image Seo optimization Tips


Listed below are key stages in optimizing images:

Select a logical file name that reinforces the keywords. You should use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For example, when the image search engine sees a ".jpg" (JPEG) file extension, it's going to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it's likely to assume that it is graphic;

Ensure that the text nearby the image that is highly relevant to that image.
Again, don't lose an excellent opportunity to help your site together with your images searching engines. Use these steps to rank better on all of the engines and drive increased traffic to your site TODAY.

Thursday, 21 April 2011

SEO Optimization


Last week, I was on a panel at a CTIA pre-conference show in Orlando, and a question that was asked during several sessions at the conference was “what should we invest in: a mobile site or a mobile app?”


I heard this same question in a panel I was on at Digiday Mobile in September 2010, and earlier at the Mobile Search App Opportunities session at SMX West 2010, so it’s clear that this is still a question that marketers and developers are still struggling with, and have been since the opening of Apple’s App Store in 2008.


If you’re lucky enough not to be familiar with the question, brands with limited resources often wonder whether they really need to build both a mobile site and a mobile app, and would prefer to funnel their limited resources into one fully-funded mobile project.


Mobile apps have historically been seen by web designers as the only way to provide a rich user experience in mobile, and they are recommended frequently by CEOs who have been impressed by the user experience of an app and then fast-tracked their own mobile app project.


Why are companies still struggling with this issue after three years of talking about it? I think that’s because it’s a complex issue with more than one right answer depending on your business goals and objectives.


Add to that the countless partisan debates between those who want to sell you a mobile app and those who want to sell you a mobile site and it can be difficult to get to some semblance of truth about what it actually makes sense for your business to invest in.


As an SEO, I’m not selling mobile apps or mobile sites, and I can help you optimize either for more qualified traffic in search, but I’ve seen enough to know that the strongest mobile strategies start with a mobile web site and use it as the foundation for success.


Consider the following problems inherent with betting the farm on a mobile app:



  • The most successful iPhone app project, which becomes viral enough to be passed around to every user on the platform, would only ultimately reach only 7% of the total mobile market. A mobile website or mobile web app, on the other hand, has the potential to reach 100% of mobile web users.



  • Many iPhone apps require the current version of iOS to run, which can’t be run by first-generation iPod touches. According to Chitika research, these devices account for almost 10% of iPhone traffic, which could lower your reach even more. Android devices are even more fragmented, and could require additional development time to make your applications accessible to the already-limited app market. Mobile websites and web apps built with a progressive enhancement strategy, however, should be accessible to most users regardless of device.



  • It’s a myth that users prefer a mobile app experience, largely propagated, I suspect, by those who are looking to sell additional services. Research shows that most users, in fact, prefer mobile websites over mobile apps (Adobe, eMarketer, InsightExpress), and that more people use mobile websites than apps.



  • Users of search engines will likely not find your app in Google or Bing unless they’re looking for it. You can optimize the app for app stores and to some extent for Google, but it’s a different process that requires some specialized knowledge for success. As of this writing, it’s highly unlikely that searchers will find your app when searching on high volume, competitive keywords in search engines outside of app stores unless you buy a search ad. Given that 21.4% of mobile users in the United States search on their phones, a brand that wants the content it creates to find an audience would be wise not to ignore traffic from mobile search.



  • Most apps are downloaded once and discarded (Pinch Media, Localytics). If you don’t have a good reason for creating your app and don’t ultimately succeed in creating an app that people need to use regularly, it’s likely that your app will suffer the same fate.



  • There are very few apps that exist that provide something beyond what a mobile web site can do. If you’re creating a game or an application that truly cannot exist on the mobile web as it exists today, then by all means, build an app. However, given that Safari now has support for accelerometer and gyrometer, there are many things that mobile websites can do now that they couldn’t do previously. Be sure that you can’t build your mobile app as a web app before you build it, as there’s a good chance that you could build something similar with greater reach and engagement.



  • Apps drive link equity to iTunes, Android Market, or Blackberry App World, and not to your website, which needs it to help your other content be found in search results. Even mobile websites at m.subdomains ultimately benefit the host domain, which could help you generate more revenue on your desktop, tablet and mobile websites if they’re hosted at the same domain.



  • Apps are software. As such, they’re not currently able to be crawled and indexed as individual pages with a separate theme. It’s likely that you will index and rank one or two mobile applications pages for navigational keywords for apps, but you have the potential to rank as many pages as you have accessible pages with web apps. If your app is relevant to more than one concept or audience, building it as an accessible, open web app instead of a native application will give you greater relevance and reach.


There are good reasons for creating native apps as well, so I don’t want to make it seem as though creating a mobile website is all any business needs to reach its mobile target. For example, if you build a mobile website and not an app, you run the risk of alienating your brand from the audience that does prefer mobile apps and uses them regularly.


That audience, though, is the minority target; and if you only have funds to build one experience—mobile web or native mobile app—my recommendation is to build the best mobile web app you can afford, market it as aggressively as possible, and use the money you make and the data you collect to experiment with native apps.


If you can afford it, of course, the best solution is to build both a mobile site and a mobile app, and to enjoy not having to answer this question of limited resources that many businesses are struggling with today.




Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.



Related Topics: Mobile Mondays | Search Engines: Mobile Search Engines | Search Marketing: Mobile | SEO: Mobile Search



Last week, I was on a panel at a CTIA pre-conference show in Orlando, and a question that was asked during several sessions at the conference was “what should we invest in: a mobile site or a mobile app?”


I heard this same question in a panel I was on at Digiday Mobile in September 2010, and earlier at the Mobile Search App Opportunities session at SMX West 2010, so it’s clear that this is still a question that marketers and developers are still struggling with, and have been since the opening of Apple’s App Store in 2008.


If you’re lucky enough not to be familiar with the question, brands with limited resources often wonder whether they really need to build both a mobile site and a mobile app, and would prefer to funnel their limited resources into one fully-funded mobile project.


Mobile apps have historically been seen by web designers as the only way to provide a rich user experience in mobile, and they are recommended frequently by CEOs who have been impressed by the user experience of an app and then fast-tracked their own mobile app project.


Why are companies still struggling with this issue after three years of talking about it? I think that’s because it’s a complex issue with more than one right answer depending on your business goals and objectives.


Add to that the countless partisan debates between those who want to sell you a mobile app and those who want to sell you a mobile site and it can be difficult to get to some semblance of truth about what it actually makes sense for your business to invest in.


As an SEO, I’m not selling mobile apps or mobile sites, and I can help you optimize either for more qualified traffic in search, but I’ve seen enough to know that the strongest mobile strategies start with a mobile web site and use it as the foundation for success.


Consider the following problems inherent with betting the farm on a mobile app:



  • The most successful iPhone app project, which becomes viral enough to be passed around to every user on the platform, would only ultimately reach only 7% of the total mobile market. A mobile website or mobile web app, on the other hand, has the potential to reach 100% of mobile web users.



  • Many iPhone apps require the current version of iOS to run, which can’t be run by first-generation iPod touches. According to Chitika research, these devices account for almost 10% of iPhone traffic, which could lower your reach even more. Android devices are even more fragmented, and could require additional development time to make your applications accessible to the already-limited app market. Mobile websites and web apps built with a progressive enhancement strategy, however, should be accessible to most users regardless of device.



  • It’s a myth that users prefer a mobile app experience, largely propagated, I suspect, by those who are looking to sell additional services. Research shows that most users, in fact, prefer mobile websites over mobile apps (Adobe, eMarketer, InsightExpress), and that more people use mobile websites than apps.



  • Users of search engines will likely not find your app in Google or Bing unless they’re looking for it. You can optimize the app for app stores and to some extent for Google, but it’s a different process that requires some specialized knowledge for success. As of this writing, it’s highly unlikely that searchers will find your app when searching on high volume, competitive keywords in search engines outside of app stores unless you buy a search ad. Given that 21.4% of mobile users in the United States search on their phones, a brand that wants the content it creates to find an audience would be wise not to ignore traffic from mobile search.



  • Most apps are downloaded once and discarded (Pinch Media, Localytics). If you don’t have a good reason for creating your app and don’t ultimately succeed in creating an app that people need to use regularly, it’s likely that your app will suffer the same fate.



  • There are very few apps that exist that provide something beyond what a mobile web site can do. If you’re creating a game or an application that truly cannot exist on the mobile web as it exists today, then by all means, build an app. However, given that Safari now has support for accelerometer and gyrometer, there are many things that mobile websites can do now that they couldn’t do previously. Be sure that you can’t build your mobile app as a web app before you build it, as there’s a good chance that you could build something similar with greater reach and engagement.



  • Apps drive link equity to iTunes, Android Market, or Blackberry App World, and not to your website, which needs it to help your other content be found in search results. Even mobile websites at m.subdomains ultimately benefit the host domain, which could help you generate more revenue on your desktop, tablet and mobile websites if they’re hosted at the same domain.



  • Apps are software. As such, they’re not currently able to be crawled and indexed as individual pages with a separate theme. It’s likely that you will index and rank one or two mobile applications pages for navigational keywords for apps, but you have the potential to rank as many pages as you have accessible pages with web apps. If your app is relevant to more than one concept or audience, building it as an accessible, open web app instead of a native application will give you greater relevance and reach.


There are good reasons for creating native apps as well, so I don’t want to make it seem as though creating a mobile website is all any business needs to reach its mobile target. For example, if you build a mobile website and not an app, you run the risk of alienating your brand from the audience that does prefer mobile apps and uses them regularly.


That audience, though, is the minority target; and if you only have funds to build one experience—mobile web or native mobile app—my recommendation is to build the best mobile web app you can afford, market it as aggressively as possible, and use the money you make and the data you collect to experiment with native apps.


If you can afford it, of course, the best solution is to build both a mobile site and a mobile app, and to enjoy not having to answer this question of limited resources that many businesses are struggling with today.




Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.



Related Topics: Mobile Mondays | Search Engines: Mobile Search Engines | Search Marketing: Mobile | SEO: Mobile Search


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